First in the field meets the last word in branding:

First in the field meets last word in branding

Anyone weighing the value of a .WhosWho domain name need only google "who's who Barack Obama" to see the top-ranked Google search ranking the combination of one's full name together with the words "who's who" in the web address can deliver.

With the launch of the .whoswho "top level domain," the Who's Who reference concept has finally reached a level of democratization demanded in today's information-at-the-push-of-a-button world, in which semantic search is at play behind the scenes. This is what makes it possible to use the google search box as a calculator [1+1], dictionary [define democracy], weather report [what temperature is it outside], or personal reference [who's who Barack Obama].

It's not just world leaders who can benefit from the semantic nature of google search. Even googling our publisher similarly as "who's who John McCabe" yields a top Google search rank. For We the People, it couldn't have happened sooner.

Who's Who Online provides the Who's Who of today with a question and answer interview format that is both easy to follow and may be completed in one sitting or more leisurely, allowing for the gathering of pertinent facts. Each individual crafts a submission that will become the public persona that has become the hallmark of Who's Who since the 19th century. The interview narrative even provides suggestions and best practices at each step of the way and, while putting one's best foot forward is expected, so is factual accuracy.

Who's Who - the contracted form of "who is who" - first became the definitive reference to the high-and-mighty in Great Britain during the mid-1800s, chronicling their lives using autobiographical information provided by the individuals themselves, their families, and the joining of such families through marriage. By providing such d updates for subsequent editions throughout their lives, a collection of successive profiles followed the arc of each life, and finally into legacy.

Who's Who Online's collaboration with the .whoswho Internet Registry is currently being customized so that an individual with a .whoswho domain name may link to her/his profile in Who's Who Online and use it either as a homepage, or a link on their blurbs on academic/organization/other websites, or simply as a link from an email address block. And, of course, not only does a .whoswho domain name provide the same expansion capabilities that Google has achieved using, but one that speaks to, and reinforces, one personal branding.

For more information about owning your own .whoswho domain, click here or write to us at